Unilver

Dove Hair Intensive Repair relaunch

Working with VML London on the toolkit, campaign development, and roll out, for the global relaunch of Dove Hair Intensive Repair, part of Dove’s biggest brand transformation in over a decade.

A hugely collaborative project, I managed the evolution of the toolkit deck, created static and motion mock ups for idea sell-in during concept development, produced pre-shoot campaign KVs for client sign-off.

I supported the team in ensuring the refreshed Dove Hair branding – updated logo, colour palette and typography – was maintained and consistently applied across all outputs, created motion supers and end-frames for TVC and social, supplied templated supers to production agencies for localisation, and delivered the print KV templates for LATAM and APAC.

Agency: VML. Executive Creative Director: Ana Rocha. Role: Senior Graphic Designer